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Presentations | Slides | Resource Lists | Bio | CEdMA | State of Grace |
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Web Marketing Resources |
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Web Sites http://www.bookshop.co.UK (Euro equivalent of Amazon) http://www.fly.virgin.com/ (nice, simple, easy; also see meeting place button for those with fear of flying - nice "personal" touch in an impersonal medium) http://www.centraleurope.com/ (How to market Eastern Europe - news service for those interested in what's going on) http://www.russiatoday.com (same for Russia) http://www.dot.gov/ (US govt. department advertising itself) www.clinique.com using its attributes (straight talking utilitarian) , personal consultations online as an important part of brand equity www.kodak.com reinforcing Kodak's forays into digital imaging, the site leverages the human aspects of Kodak's brand identity while associating new high tech and self-empowering attributes, send customized cards online www.minds.com Business model that just doesn't include community, it is community. Print Publications Wired Magazine, San Francisco, CA, www.herring.com (new media and emerging technology magazine) The Red Herring, Herring Communications, Inc., San Francisco, CA www.wired.com (technology and entertainment financial business magazine) WebMaster, International data Group Publication, Framingham, MA www.webmaster.com (executive resource for doing business on the net) New Media Magazine, San Francisco, CA www.newmedia.com (new media and emerging technology magazine) Digital State, Chuck Martin, McGraw Hill, www.mcgraw-hill.com/digitalestate/ (Excellent book on marketing on the WWW; updated and expanded with the web) Net Gain, John Hagel III Arthur G. Armstrong, Harvard Business School Press Webonomics, Evan I Schwartz The Virtual Community: Homesteading on the Electronic Frontier, Matt Rheingold, Addison Wesley Publishing Research and Consultants American Management Systems, Inc. Fairfax, VA www.qmsinc.com Cowles/Simba Information, Stamford, CT www.simbanet.com Patricia Seybold Group, Boston, MA www.psgroup.com International Data Corporation(IDC Research) Framingham, MA www.idcresearch.com |
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Presentations | Slides | Resource Lists | Bio | CEdMA |
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